>YouGov should head to Oldham, and end the nonsense of daily polling

>YouGov have just produced their daily poll with the Sun: CON 39%, LAB 43%, LDEM 7%

7% is clearly going to worry Liberal Democrats at all levels, but it is pretty hard to take a poll conducted daily too seriously. There is a trend that obviously the Liberal Democrats need to redress, and they need to begin to get the credit for their achievements in government. However, a daily poll really contributes very to the political discourse, or provide useful information, because it doesn’t show a shift in opinion based on a collection of events over a proper period of time. It is also self perpetuating – oooh coalition bad yesterday, must be bad today, Lib Dems useless.

Perhaps, instead of producing these useless daily polls, YouGov could send some people up to Oldham East and Saddleworth. VN sources up there are saying they are getting very positive responses from people liking both Lib Dem candidate Elwyn Watkins personally, and the fact that the Liberal Democrats are taking responsibility for clearing up Labour’s mess in government. The result is likely to be close, as it was in the general election in May.

But clearly boring daily polls are more interesting…


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